Inside the Nexus of Wellness Culture
ICYMI
00:00
Airwan: A Culty Wellness Vampire
Airwan is an affordable affluence, which is a way for regular people to position themselves adjacent to the upper class. The word is out at this point and do you see that diminishing the cloud of Airwan or do you think it's only going to kind of play into this further hype cycle? That's a great question because I imagine these people who have been shopping at Airwan for like 25 years must be so pissed that like the word is out. Like my spot's blown up. I can't go back.
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