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17min chapter
Think with Tarek – E-Commerce Predictions 2025
OMR Education
E-Commerce und Kundenansprüche 2025
Dieses Kapitel behandelt die wachsenden Anforderungen der E-Commerce-Kunden und die Notwendigkeit von Hyperpersonalisierung. Es werden Herausforderungen und strategische Entscheidungen beleuchtet, die E-Commerce-Unternehmen treffen müssen, um Kundenzufriedenheit und Profitabilität in Einklang zu bringen. Zudem wird die Verschlechterung der Kundenpropositionen bis 2025 thematisiert, verbunden mit Veränderungen in den Preismodellen und dem Konsumverhalten.
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