Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce
The Product Marketing Experts
00:00
How Product Marketing Can Have a Huge Impact on Alignment
Knowing who your best customer is, I think is really valuable and not always something people look at. It also makes it easier when you have new people joining the company or new teams being brought into projects. So this provides that level of clarity and alignment for them as well so that they're able to understand your strategy immediately.
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