How to Know Your Audience, Right?

I think the key is you have to have deep empathy for what your audience wants. The three methodologies that I recommend for everyone are interviews, surveys, and then data at scale through software. So, one on one conversations with just a few people in your field. If you're Vasa and you're selling Perfi, like talk to the people who are going to whatever Whole Foods and buying the weird new beverages,. You know, in a can.

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