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How to Work with the Craving Mind with Dr. Jud Brewer
The One You Feed
How to Survive the Craving
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The idea of surfing the craving which is really to your point is paying attention to it. And we've actually even extended this beyond smoking to even eating, helping people work with binge eating and emotional eating. We're starting to see this converge in a number of different behaviors that share this common habit loop. The acronym for RAIN was at the heart of what really led to the effectiveness of what you were doing.
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