Social Shopping 101
The Drum Podcast
00:00
The Future of Live-Shopping in China
There will be more agencies that do what we do, which is basically helping with the whole life-shopping process from the beginning to the end. Companies have really good potential with their own hosts and KOIs (key opinion employees) I think we will see as well more influencers starting to do live streaming. You don't need to be an influencer, you just need to be somebody who knows like how to show up on camera or explain a product.
Play episode from 24:32
Transcript
