How S-WARD's Freemium Model Has Worked for Us

India is also a highly price sensitive market and thus the price value proposition almost needs to be evaluated and re evaluated on an ongoing basis. So actually we've experimented a fair bit with packaging as well as pricing. We moved from a free service to S-WARD in 2019 where we allowed consumers access to a single game or as we call it a match in cricket to the extent of five to ten minutes after which once the timer ran out, the consumer would need to subscribe to the service to watch more. And that was the need of the R because we were in a rapidly evolving consumer landscape.