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#119 - It’s Not Research, It’s You! with Holly Hester-Reilly of H2R Product Science

Awkward Silences

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How Important Is Your Diary Study?

The researchers are indicating that, you know what, the best way to get signal here would be a diary study and we're going to need at least three or four weeks like how do you kind of maybe have some heuristics for this is a case where we should really fight for the best methodology. And so there are many times when directional research that gives us some indication of this versus that is enough to make a decision even though we don't have statistical significance or high volume of participants. So I generally think it's one of the reasons it's so useful to tie your research goals to the decisions you're trying to make with it.

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