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The Local Multiplier Effect
Douglas Rushkoff: I'm trying to track down one of the metrics in this field is the, there's a thing called the local multiplier. When people spend money in grocery stores, 80% of it is in out of town immediately when they spend in a gas station is 90% out of time. The question for me is, is sort of like when, for instance, the curry doctor talks about the dollar goes round six or eight times after it's spent locally?Rushkoff: Well, it depends what it depends what the local is. You know, right now I'm working with Institute for the Future on the, what are they calling it? The Equitable Enterprise