Trump's Brand and Its Unraveling

This chapter examines the backlash against Donald Trump following his controversial comments during the 2016 campaign, including NBC's swift disassociation with him and the fallout on his branded products. It traces the rise and fall of Trump's business ventures, contrasting the early successes of products like Trump Steaks with the reputational damage of troubled enterprises such as Trump University. Additionally, it discusses the challenges faced in his ambitious projects like Television City, revealing the impact of his confrontational style on his real estate ventures and relationships with local officials.