#50 Bo Burlingham: Small Giants & the roots of great businesses
Make Things That Matter
The Great Game of Business
When i write a book with somebody, my goal is to disappear. I want readers to feel as though they're hearing directly from the people my co author. And that's like the root of all the transparent startops, or open startups, that people are doing. But i do, you know, i'mlike everybody else, if i hear something and it strikes me as interesting, i don't know. You've been exposed to so many things over the years. Do you get some gut like spidy sense when your this one's got legs, or, how doyou how do you know? Sehad never heard of it, spidy sense.
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