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EP008 - Ash Melwani on the Perks/Perils of Building A Massive DTC Company & London Food

Whale Informed by Triple Whale

CHAPTER

Facebook Analytics - How Do You Do It?

A lot of agencies and I'll get probably wrapped on Twitter, but right now they're over-compensated for the value they're generating. And if they don't move into that kind of analytics partnership strategic role at the business level, it gets really challenging because economics just start to not work. You say you launched on a weekly cadence, give us some more insight there. So one of the biggest things that we started doing now is we have three, I guess, pieces of content that we collect weekly.

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