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257: West Coast Pilsner Roundtable With Firestone Walker, Highland Park, and Humble Sea

Craft Beer & Brewing Magazine Podcast

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The Importance of Communicating Expectations

West Coast is a broad term of sort of, uh, a new approach to IPA. And I think our approach for these beers has always been for them to be more drinkable, lower APV,. which then I think pulls them away from the IPA into something else. It's like people are almost like matted as for calling it a West Coast Pilsner. We're just trying to give them clear expectations.

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