5min chapter

Good Life Project cover image

The Surprising Science of Motivation (it’s not what you think) | Emily Balcetis

Good Life Project

CHAPTER

The Brain's Processing of Invisible Information

Most of us think about vision is what comes into our eyes. But that's really only half the equation because it sounds like the fuller experience of vision is how our brain processes it. And then Larry let you believe that it either does or doesn't exist. I'm so curious in that scenario, is there insight on whether the brain sort of like sees things or doesn't see things because of a rating of relevance or importance or urgency or attentiveness or alertness or something like that.

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