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How Scarcity Influences What You Buy & How Social Media Clouds Your Perception

Something You Should Know

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What's Scarcity?

Black Friday is like scarcity supreme with that because what happens with Black Friday is that, you know, big box retailers have a limited supply on purpose of certain items. Stanley Quencher 40 ounce tumbler was discontinued years ago but bloggers petitioned Stanley to come back with it and they were sold out right away. Ford Bronco wait list: Anytime you see something like that, a wait list actually is scarcity,. That signals high demand, and it's going to cause you to not want to miss out.

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