Positioning with April Dunford cover image

Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

Positioning with April Dunford

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How to Make a Good Sales Pitch

The opening of a good sales pitch should be contextualizing that value. If we're going to talk about differentiated value, we got to get into how we do it. We also have to get into the proof that we can actually do what we say we can do. This is something I'm going to get deep into in my second book, called sales pitches coming out in October.

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