Learning Is Actually Struggling, Is It Better To Be Elon Musk or Bernard Arnault? Red Flags About Starbucks New CEO, What Is Step Positioning? The New 10 Commandments Of Marketing
Marketing School - Digital Marketing and Online Marketing Tips
Understanding AB Testing and Step Positioning for Startups
This chapter contrasts AB testing and multivariate testing, highlighting skepticism towards the latter based on real-world experiences. The speakers also introduce the concept of step positioning, advocating for a gradual refinement of product positioning as startups evolve.
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