Marketing's Hidden Influence

Every December, a British man named Tom Whitwell publishes a list of 52 things he’s learned that year. These fascinating facts reveal the spectrum of human behavior, from fraud and hypocrisy to Whitwell’s steadfast belief in progress. Should we also believe?

• SOURCES:
  • Tom Whitwell, managing consultant at Magnetic.

• RESOURCES:
  • "Supercentenarian and Remarkable Age Records Exhibit Patterns Indicative of Clerical Errors and Pension Fraud," by Saul Justin Newman (Working Paper, 2024).
  • "52 things I learned in 2023," by Tom Whitwell (Magnetic Notes, 2023).
  • "Job Satisfaction 2023," by The Conference Board (2023).
  • "What Fax Machines and Floppy Disks Reveal About Britain’s Productivity Problem," (The Economist, 2017).
  • Fighting Traffic: The Dawn of the Motor Age in the American City, by Peter D. Norton (2008).
  • "Beyond Propaganda," by John Kenney (The New York Times, 2006).