Don't Default Into Someone Else's Conversation.

The Democratic Party's traditional theory of persuasion in recent decades has been to offer undecided voters a pizza burger. But the reality is pizza burgers are kind of disgusting and often that milk toast middle compromise thing ends up being actually appealing to nobody because people want a pizza or a burger. So what you have to do instead is really encircle people with the sense, the atmospheric sense that everyone's having pizza.

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