Experiential Marketing and Making Crypto Events More Memorable
The Brave Technologist
Avalanche Summit - The Brave Marketing Moment
The overall goal for our event strategy is really to flip events on its head because the bar for crypto events is extremely, extremely low. We completely redesigned the booth experience. Instead of just walking in kind of like a maze formation, you could really take whatever path you want and truly be a kid again almost and explore. Another example would be programming. This is kind of a silly one that coin desk and I think the other publications ran with,. But we started the event at noon, which most events don't do, but it's just the most practical way to do it because people stay out late. No one wants to be at a segment at 8 a.m. The speakers also get
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