The Smoking Tire cover image

Doug Demuro

The Smoking Tire

CHAPTER

Film Tales and Automotive Critique

In this chapter, the speakers share humorous anecdotes from their time in the film and commercial industry, including a chaotic Audi commercial shoot. They then delve into a critical discussion about the Volvo EX90 and technology issues in modern cars, expressing skepticism about the industry’s reliance on consumers as unofficial testers. The chapter concludes with reflections on the challenges of automotive technology and the implications for future vehicle releases.

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