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Episode 22: Global Social Media Campaigns – Challenges of Working With Global Influencers

Perfect Balance: An Advertising Law Podcast

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Is the Energy Company Liable for the Tennis Player's Unsubstantiated Claims?

In the US, although this claims included in the tennis players organic post, and the tennis player may have posted this spontaneously without any input from the energy drink maker. A company will be liable for anything that consumers do or post, even if they don't control it. The possibility that the energy drink is being liable under that fact, I think it's rather low. Yeah, it's a real challenge to localize the advertising campaigns per each jurisdiction to use the break, mostly for the brands.

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