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4min chapter
Three Ways to Approach Your Startup Like a Pro (Encore)
Idea to Startup
Harnessing Anti-Marketing for Startup Success
This chapter explores the innovative approach of 'anti-marketing' and its power in helping startups define their brand by clarifying their target audience and exclusions. Through practical examples and personal stories, the speaker demonstrates how unexpected positioning can enhance product appeal and foster deeper customer engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode