Case Study: How She Hit $1M In 3 Years, with Karin Carr
The Art of Online Business
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What's Your Cost Per Lead?
An earnings per lead is basically total revenue divided by ah, the number of sales that you've had. That means for every person who signs up, whos signed up, the couldn't quote, earnings per person is a hundred and 12 dollars. If karen's paying 15 dollars ind whatever, 50 cents to get people into the launch, and then the earnings per person in the launch is a 100 and 12. So the bigger the gap, the better.
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