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185: Jonathan Kazarian: Platforms vs point solutions and the marketing operator’s dilemma

Humans of Martech

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Intro

This chapter contrasts all-in-one platforms and point solutions, addressing the distractions caused by 'shiny object syndrome' in marketing teams. It emphasizes the necessity of a strong marketing operations team to manage platform complexity and discusses critical factors like flexibility, innovation speed, and customer support in the Martech landscape.

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