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Episode 24 - 'The Privacy Threesome' With The Hated One & Side Of Burritos

Closed Network Privacy Podcast

CHAPTER

Apple Is Using DS IDs to Track Devices

In November, there was good solid research done into the iOS. And it discovered that Apple is actually disregarding user consent and they are collecting detailed telemetry and device analytics from a range of applications. It gives people deep insight into how Apple is actually doing things behind the scenes quote unquote. There has been no secret about their ad revenue goals, which are $4 billion by 2021. They want to quadruple that in the next two years or some somewhere around there. You have to track interest and to have the most from a performance management perspective,. In order to achieve the greatest outcome, you need the most insight.

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