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15min chapter
Wouter Lassauw: Digital Marketing in Agriculture | Ep. 23
Wisenetix Podcast
The Role of Technical Content in Brand Positioning
The chapter explores the significance of creating and sharing technical content for brand positioning in the poultry industry, emphasizing the value of showcasing expertise, educating the audience, and differentiating in the market. It discusses challenges in marketing within the agricultural sector, focusing on data privacy, regulatory compliance, global outreach, and technological advancements. Furthermore, it highlights the impact of new technologies like AI on data privacy concerns and stresses the importance of adapting marketing strategies for global outreach with a local touch.
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