Building Personal Relationships with Thought Leaders and Delivering Value to Customers

Chris sat down with Spencer Tally for a consultative session surrounding the creation and growth of personal brand. Chris suggests that Spencer can create content around how he works with his marketing team to achieve better results, highlighting the importance of alignment between sales and marketing. Chris also emphasizes the need for authenticity in personal branding and recommends networking with thought leaders in the industry to gather insights and provide value to his target customers.

Key Takeaways:

-Build your personal brand around your own expertise rather than the company you work for.

-Focus on creating content that highlights how you work with your marketing team to achieve better results.

-Be authentic in your personal branding and focus on topics that are most authentic to you.

-Network with thought leaders in the industry to gather insights and provide value to your target customers.

-Use video content on LinkedIn to build trust and affinity with your audience.