Allan Dib is a bestselling author, entrepreneur, and marketing strategist best known for The 1-Page Marketing Plan, one of the most influential guides in modern business. As the founder of Lean Marketing, Allan has helped thousands of companies create structured, scalable marketing systems that drive measurable growth. In this episode, he shares his insights on the psychology of customer behaviour, the power of clarity in strategy, and how timeless marketing principles can cut through noise in a fast-changing digital world.
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(00:00) Introduction
(07:12) The One-Page Marketing Plan
(13:54) Why Most Businesses Struggle with Marketing
(22:33) Building a Scalable Marketing System
(31:18) The Psychology of Customer Decision-Making
(39:41) The Power of Niche Positioning
(47:56) Sales and Marketing Alignment
(56:28) Avoiding Common Marketing Myths
(01:04:17) Building Brand Longevity
(01:12:22) The Future of Marketing Strategy
(01:19:36) Lessons from a Lifetime in Business
(01:25:51) Closing Thoughts
