TikTok Updates: Adobe Creative Assistant, Smart+ Ads Tools, Symphony Features, and More
Social Media Marketing Talk Show
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TikTok's Ad Innovations and Carbon Emission Solutions
This chapter explores the recent improvements in TikTok's advertising platform, specifically the launch of Smart Plus, an AI-powered solution that optimizes targeting and bidding. It also discusses TikTok's partnership with Scope3 to mitigate carbon emissions in advertising, demonstrating the platform's dedication to responsible practices.
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