Exploring Ethics and Manipulation in Pricing and Human Behavior

Over 90% of decision-making is supposedly unconscious and automatic. Behavioral Economics has sought to understand human behavior. It has identified many human biases. It has also come under recent indictment because of fraud in its data reporting and the non-replication of its findings by other academics. Join Ed and Ron for a discussion of some of the more prevalent biases found by, and the criticisms of, behavioral economics.