18min chapter

Hard Fork cover image

Is Google Search Cooked? + We’re Getting a U.S. Crypto Reserve? + What You’re Vibecoding

Hard Fork

CHAPTER

Google's AI Revolution in Search

This chapter analyzes Google's integration of AI technology into its search engine amid rising competition from AI-driven platforms. It discusses the challenges and implications of this shift, including how AI responses may impact user engagement and the traditional role of search engines. The speakers also reflect on the broader consequences for content creators and the media industry as user behavior evolves in response to these advancements.

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