AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Google's AI Revolution in Search
This chapter analyzes Google's integration of AI technology into its search engine amid rising competition from AI-driven platforms. It discusses the challenges and implications of this shift, including how AI responses may impact user engagement and the traditional role of search engines. The speakers also reflect on the broader consequences for content creators and the media industry as user behavior evolves in response to these advancements.