Intro

If you’re struggling to create new content for your website, consider this your permission to stop. More blog posts won’t help you stand out in search engine results; high-quality, evergreen articles updated regularly will. In this episode of the Go Beyond Fundraising podcast, we talk with TJ Peeler, Director of User Experience, and Meredith Berents, a Digital and SEO Analyst, about how updating current content can help you build a stronger SEO strategy and bring more organic traffic to your site. They discuss: The value of comprehensive content How to identify high-performing content through an audit The online tools that can help you pinpoint your audience’s search intent Practical steps for updating your content When new content can be valuable