Bonus Part 2: Making your First Sales as a Coach - Lewis Raymond Taylor - The Coaching Masters
The Jason Marc Campbell Business Podcast
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Don't Sell What You Want, Give What You Need
People often creat coaching business around what they think people need, rather than what they actually want. If you try and sell someof what they need, they might need it, but they will never buy it becase they don't want it. We have to create a positioning around what people want, and then give them what they need. Don't sell em what they want, then give em what they need - that's your methodology. That's your way of helping people. But don't build a business around the vehicle. Build a business aroundThe outcome because that's what people are searching for. And that's what going to you no, give em that motive factor.
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