I feel like there are better ways of fixing the user experience rather than asking users to pay $10 to get a good experience. Instead of having these long five minute ads, put restrictions on the ad unit so it's 15 seconds or something like that. Or if advertisers really want to make it longer, charge them a scaling fee where as the length of the ad goes up, the cost exponentially increases. I think what you're talking about is interesting because when you step out of my traditional look at the business model sort of framework, YouTube Red sounds pretty awesome.