Challenges of Trust in Audio and Video, Company's Future Plans for Scam Prevention

Investment schemes, pig butchering and romance scams are plaguing the crypto industry and in this episode Ian Andrews (CMO, Chainalysis) finds out from Nicola Staub (CEO and Co-Founder, CYBERA) how the crypto industry can fight back.

Nicola discusses CYBERA's mission to combat crypto scams and fraud by providing a platform for victims to report incidents and for financial institutions, crypto exchanges and law enforcement to share information and data. 

Nicola emphasizes the importance of speed in preventing and recovering assets lost to scams and highlights the role of financial institutions and messaging and dating app service providers in the fight against fraud. 

He warns the industry about the growing use of AI by scammers and the need for a collaborative approach to combat the use of deepfakes in crypto scams.

• (2:15) - Nicola's background as a prosecutor and passion for fighting scams led to CYBERA
• (6:40) - Lack of resources and technology in law enforcement
• (8:25) - The scale of CYBERA’s impact and partnerships
• (12:27) - Shift in fraud methods, from wire transfers to business email compromise and investment scams
• (17:50) - CYBERA’s approach to information sharing and prevention 
• (22:21) - Differentiating CYBERA from crypto recovery companies
• (31:50) - The impact of AI on scams and deepfakes

Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key.

• Website: CYBERA:Intelligence for Impact - Premier Scam Reporting and Asset Recovery Platform
• Blog: Glossary of Scams
• Blog: FAQs: Learn about how CYBERA solves common, yet complex, scams.
• Article: CYBERA helps 9200 scam victims and recovers $4.3M stolen by scammers
• Article: AI Deep Fakes and Crypto Scams
• Event: Chainalysis Links Conference NYC 2024 (Apr. 9-10, 2024) - Early Bird Pricing On Now!
• YouTube: Chainalysis YouTube page
• Twitter: Chainalysis Twitter: Building trust in blockchain
• Tik Tok: Building trust in #blockchains among people, businesses, and governments
• Telegram: Chainalysis on Telegram

• Ian Andrews * Host * (Chief Marketing Officer, Chainalysis) 
• Nicola Staub (CEO and Co-Founder, CYBERA)

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