Netflix Is Back, Baby!
The Town with Matthew Belloni
00:00
Is Netflix Going to Launch a $7 Ad Campaign?
Netflix is introducing a $7 advertising tier. The forecast for next quarter is at about 4.5 million ads and subscribers, which would be about half of what happened in that quarter in 2021. We've been saying and banging the drum for the last probably six months that Netflix does not have a content problem. Their content is beloved. The challenge for Netflix is monetizing people that are using the service and not paying for it. And so I think that's why you're going to see Netflix's first ever ad campaign.
Transcript
Play full episode
