Jon Cohen "Understanding what people think, when you can't trust what they say"
The New Abnormal
The Language of Asking Has Six Rules
If you have a question to ask, don't beat around the bush. Ask it. The second rule of asking is to, if you don't understand, ask why. As i say in the book, don't be the idiot that forgot to ask why. You now, my advice when asks why is to make it clear that you're not looking for more responses or different responses. What younjust trying to do it understand why the fit they're way, they feel the way they do. They may not know the answer to that any more than you would know why a joke makes you laugh, ye. But if you don’t you know.
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