This chapter explores the operational challenges boutique stores face due to brand preferences for direct sales, along with strategies like brand partnerships and buyer selection. It also emphasizes the potential for boutique success through local market understanding and personalized service.
Ready to flip tradition on its head? Meet the youths who dare to say, "I Don't do red envelopes at weddings!" A small but mighty group of young folks in Shenzhen challenges the norm of stuffing red envelopes with cash as wedding gifts. / Why multi-brand boutiques struggle to flourish (15:56)? On the show: Heyang, Ding Heng & Josh Cotterill