How Democrats can win the messaging war, with Anat Shenker-Osorio
The Downballot
00:00
The Importance of Repetition in Elections
The number one thing is that we say fewer things and we say them more often. It's astounding to me how difficult it is for people to take this advice. People like being burned out. I guess they like having too much to do. Still, the kind of core symbol in the central idea was MAGA because what we find is that a message that is more familiar to people is rated to be more credible and more desirable. You hear the beginning of the phrase and your brain fills in the rest. And when your brain does that for you, it gives you a little itty bitty dopamine hit because you feel like you're getting it.
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