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50 // Build in public with Pirijan
Metamuse
Do You Think Personality Is Really Important?
Small firms have a big advantage over large companies in the public process. The bigger the company, the more it's seen as 'thehirest thing with low reward' You are bringing your own personality into the brand the business. That is there for a one shop like you have - even a muses company size. Do you think the personality element of it is really important? We do talk about brands as having personalities.
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