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WARC talks gaming: Unpacking opportunities for brands

The WARC Podcast

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The Potential Pitfalls of Entering the Gaming Space

Endgame advertising has been around since the inception of game development. The technology has advanced so much in the past few years at the barrier to entering the space has never been lower. Gamers are leaned in looking at the content in front of them, and they need to pay attention in order to move forward. Gaming's a little bit exposed because it is inherently interactive.

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