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E45 - Jo Malone: Finding your own superpower
The High Performance Podcast
The Importance of Instinct
Joe Jonas: I don't ignore that instinctive voice. It's an instinct. Sometimes things can look all good on paper and it's all ready to go just like the pomelo was. We produce those first bottles and I remember walking up that beach thinking this fragrance is not right. If I launch this fragrance, the very first one and it's not a million percent right because for me, 100% isn't good enough. The consumer can see through integrity, integrity and truthfulness even though sometimes it's damn uncomfortable.
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