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#27: From "Ah-ha" to Action—Revisiting the Framework That Makes Marketing Easy

Marketing Made Simple

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How to Position Yourself as the Guide to Your Customer

You can't stop talking about your customers' problem. You need to identify what problem you solve and put it in all your marketing. And then after you've established what your customer wants, now you get to talk about yourself - that's where you position yourself as the guide. This is my favorite thing about the Story Brand framework: be positioning yourself as a guide to your customer.

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