
Kimberly-Clark’s Patricia Corsi on the AI hype, Cannes jargon
The Digiday Podcast
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Innovative Brand Messaging Ahead of Cannes
This chapter explores Kimberly-Clark's upcoming announcements ahead of the Cannes festival, particularly focusing on their adult care brand Poise and its efforts to address feminine incontinence. It also highlights meaningful campaigns in Brazil that underline the company's dedication to purpose-driven branding and social issues.
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