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The Blockworks Origin Story | Michael & Jason

Empire

00:00

The Art and Science of Listening to Customers

Define Blockworks has been doubling down and really building aggressively. We were like, instead of covering all of these different sectors and everything, this was where it was a gift. So we had to pick one niche and we just wanted to do it really, really well. And now going into year two, we are connecting those two businesses so that this proverbial like media funnel is actually starting to work in real time.

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