
46. What makes marketers inspiring?
Future Proof
00:00
The Inspiration Equation
Passionatis is literally infectious. It's transferred across our muronurons, from person to person. Scientists have also recognized what gets in the way of inspiration. The more you try to persuade logic, reason, argue, bullet point, anybody to do anything, the less likely you are to move them by all means. So for me, the inspiration equation is simple, but it's bizarre. It is passion minus reason. And i want to get this fire started. What what gind is? Skills do i need? Well, there are six skills of inspiration you could find in my bookl that's really convenient. There arebut i've got to back up the second.
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