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Thinking Global, Communicating Local With Mairi Dupar

Communicating Climate Change

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How to Get Weather and Climate Information to People in Rural Development

ODI is working with partners on how to get out weather and climate information in rural developing economies. People's working patterns can be socially and economically differentiated, says ODI chief executive Peter Haines. Social norms are also important as well as what people do when they're away from their homes or gathering water at certain time of day for example. World Vision Uganda worked to translate Climate Information into 22 local dialects which reached almost 190 000 farmers across 20 different districts.

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