The Rise of Athletic Brewing: Crafting a Niche in Non-Alcoholic Beer Market

Explore Bill Schufeldt's journey from finance to founding Athletic Brewing, a company aiming to destigmatize non-alcoholic beer and make it a mainstream choice by addressing the lack of quality options in the market. Learn about the challenges faced in finding a brewing partner, the creative experimentation process to perfect non-alcoholic beer recipes, and the struggles encountered while trying to raise funds and convince investors of the concept's viability.