3min chapter

Operations with Sean Lane cover image

The RevOps Definition That Most People Get Wrong

Operations with Sean Lane

CHAPTER

The Importance of Revenue Operations

Revenue operations brings together cross-functional operators to build a high achieving, understood, and scalable revenue engine. We as operators are the mechanics that note every minute detail of the machine we're building. High achieving doesn't necessarily mean high growth or growth at all costs. It should also mean financially sound. Operations teams should be able to see into the future.

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